When Donald Trump’s administration issued orders to ship the National Guard into Portland, Oregon, an individual in a frog balloon swimsuit confirmed up on the metropolis’s ICE facility, the place protesters had gathered. After the frog humped the air in entrance of a throng of federal legislation enforcement — many wearing head-to-toe camo with military-grade helmets, gasoline masks, and riot shields — the feds slowly started to retreat. What else might they do? A soldier is aware of what to do once they encounter one other soldier. However an air-humping frog?
As of writing, this video has over one million views on TikTok and has been reposted and repackaged on that and different platforms. The Frog is ludicrous. The Frog is unnecessary. The Frog is a viral image of resistance in opposition to the Trump regime, and the important thing to understanding what has occurred to discourse within the second Trump presidency.
The primary Trump presidency concerned Trump tweeting insane issues and the White Home desperately attempting to behave regular within the aftermath. (Towards the top, the White Home stopped holding press conferences fully.) However this second administration, and the brand new GOP, has leaned into Trump’s vibe, leading to chaotic, incoherent, and irregular political discourse.
The Trump regime and its closest allies oscillate furiously between making Alligator Alcatraz memes and calling for violence in opposition to the shadowy forces of antifa domestic terrorism. It’s not simply Republicans doing this backwards and forwards — California governor and aspiring podcaster Gavin Newsom, too, swaps between grandstanding and attempting to Trump-post.
Even when particular person audio system should not engaged on this dizzying, fixed tone shift, all of American discourse is swamped with a feverish mixture of Churchillian sermons and intentional inanity.
By intentional inanity, I don’t imply satire. Satire turns that means on its head — even when it’s absurd, it has a reference level and a message. Pokémon deportation memes are neither a satire of Pokémon or immigration coverage. Neither is the Frog a satire of something particularly. The Frog isn’t like Saturday Night time Reside from 2017–2020. The Frog is meaningless. If the Frog confirmed up at a grocery retailer in one other period, the response they’d elicit can be puzzled appears to be like and probably somebody attempting to escort them out of the produce part.
However the Frog in its context is highly effective.
“I’m involved with what is going on in my neighborhood and with what the Trump administration is enabling these ICE brokers, these DHS brokers, these federal brokers to do to my neighborhood members day in and time out,” stated the Frog in an interview on native TV channel KATU. “I don’t wish to see anyone handled inhumanely.” They then referred to as the DHS “immature” for ineffectually pepper spraying the vent of their swimsuit.
Though the Frog appears to be in earnest, the impact of this interview is ridiculous. A severe tv reporter is holding up a microphone to an enormous smiley cartoon balloon frog individual with googly eyes. The impact is much more pronounced whenever you hear the Frog’s barely squeaky voice. It is among the most unimaginable rejoinders to the militarized repression of the Trump regime, and needs to be understood as the height illustration of how political speech in America operates at present.
In brief, politics boils down to 3 modes. There are nonetheless individuals behaving usually — or moderately, making an attempt to behave usually because the weirdness of the world accelerates round them. However most politics is now cut up between two internet-poisoned forms of conduct: aura farming and shitposting.
Aura farming is an earnest try to look cool. Vice President JD Vance was aura farming when he declared he would take vengeance for Charlie Kirk. Trump was aura farming when he threatened to jail Illinois Gov. JB Pritzker. Pritzker was aura farming when he responded with “Come and get me.” And Homeland Safety Secretary Kristi Noem was aura farming when she paraded on the roof of Portland’s ICE facility in supposed defiance of antifa.
Sadly for Noem, she was posturing at a guy in a chicken suit. A shitposter.
Shitposting is incoherence within the type of humor, a kind of nihilism that refuses to have interaction with that means, phrases, or actuality. Shitposting is a mockery of seriousness, however as a result of it’s so incoherent, it has little to no impact on regular individuals behaving usually. Think about if a man in a hen swimsuit confirmed as much as protest Chuck Schumer giving a speech about inflation. It merely wouldn’t be the identical factor.
However shitposting will at all times beat aura farming. That’s the upshot of the White Home’s ASMR deportation videos — they’re shitposts geared toward #Resistance aura farming. They make no sense and don’t have any inherent politics aside from meaningless cruelty. There isn’t a name to motion, no try to influence, no message to be heard. It’s only a shitpost.
The Frog would possibly, as an individual, have a message to convey, however the Frog’s costume has no that means, both. It’s the juxtaposition in opposition to an more and more militarized ICE that makes its large googly eyes so highly effective.
You would possibly consider the dynamic right here as one thing like rock-paper-scissors (or, in the event you’re a dork, like the sword-axe-lance triangle of the Hearth Emblem sequence).
Politics within the second Trump period may be largely outlined as individuals Posting adversarially in public. The politics that get coated within the media are largely aura farmers preventing different aura farmers — individuals posturing at one another in an accelerating arms race that inevitably justifies violence. Punching Nazis is aura farming. Army parades are aura farming. Sending within the Nationwide Guard is the penultimate train in aura farming.
The aura farmers have great sway over the populace — that’s, over regular individuals performing regular. However they’re by nature very susceptible to shitposters. In the meantime, shitposting has little efficacy when deployed in opposition to regular individuals behaving usually.
A traditional-versus-normal matchup is what politics was — persuasion, messaging, negotiation, compromise. Behaving this fashion will lose in opposition to somebody donning physique armor whereas calling you an antifa home terrorist MS-13 gang member. And the man within the physique armor will at all times lose to the man within the inflatable frog swimsuit.
| Aura Farming | Shitposting | Appearing Regular | |
| Aura Farming | Stronger aura farmer wins | Shitposter wins | Aura farmer wins |
| Shitposting | Shitposter wins | Society loses | Appearing regular wins |
| Appearing Regular | Aura farmer wins | Appearing regular wins | We stay in a society |
The Frog is the very best factor to occur to American politics all 12 months, however the truth that politics has devolved into Posting is in the end a foul factor. As you’ll be able to see within the grid of outcomes, nearly all of the time, persons are merely posting at one another as an alternative of participating with actuality or fixing collective motion issues. The query of who wins or who loses in Triangle Posting Politics is divorced from materials situations, justice, or the frequent good.
For some other more and more authoritarian state, I’d assume that the politics of Posting would finally collapse beneath the load of all that militarization — you’ll be able to’t preserve Posting By It when there’s no web and memes are unlawful.
However this second Trump presidency is so intertwined with and so depending on web poisoning that it’s inconceivable to foretell what occurs subsequent. All we all know is that the Trump regime is incapable of behaving usually. And as long as they preserve aura farming, the shitposters will win.

