Disney Plus will likely be getting a vertical video feed later this yr, Disney introduced as a part of its International Tech & Knowledge Showcase for advertisers at CES.
Based mostly on an interview with Erin Teague, Disney’s EVP of product administration for Disney Leisure and ESPN, Deadline reports that vertical video within the app might embody “unique short-form programming, repurposed social clips, refashioned scenes from longer-form episodic or characteristic titles or a mixture.”
“Suppose all of the short-form Disney content material you’d need in a single unified app,” Teague stated onstage at Wednesday’s showcase. “Over time, we’ll evolve the expertise as we discover purposes for a wide range of codecs, classes, and content material varieties for a dynamic feed of simply what you’re taken with — from Sports activities, Information, and Leisure — refreshed in actual time primarily based in your final go to.”
Replace, January seventh: Added quote from Disney’s Erin Teague.