In a late Friday electronic mail, X CEO Linda Yaccarino introduced the launch of a brand new “video tab” function (resembling a TikTok-style infinite scroll, in line with a supply at X) and an X-exclusive actuality sequence, known as The Offseason, starring soccer star Midge Purce, and produced by investor Alexis Ohanian.
This announcement comes shortly after a gathering of X partners and clients on the New York workplace on Tuesday, whereas Yaccarino works to retain advertisers and content material creators — each important to the platform however steadily fleeing as a result of conduct of its proprietor, Elon Musk.
Yaccarino added that Purce and Ohanian got here to the workplace to share extra in regards to the upcoming premiere of The Offseason — which is about to go live October 18. X has been securing content material offers with creators like MrBeast and celebrities like Don Lemon (who’s now suing Musk after his present was canceled) aiming to strengthen its pivot to video and problem YouTube as a video-hosting platform.
The Offseason is produced in partnership with actuality TV producer Alex Baskin (who produced Vanderpump Guidelines), and Field to Field Movies (Drive to Survive), alongside Ohanian, according to Variety. The present focuses on 11 nationwide girls’s league soccer gamers throughout their low season, dwelling collectively for 2 weeks in Miami, providing “uncensored entry to their private tales, interpersonal relationships and on-field journey.”