Netflix is engaged on a brand new cellular UI set to roll out later this yr that may “higher serve the growth of our enterprise over the last decade to come back,” co-CEO Greg Peters stated in an earnings call on Tuesday. The brand new cellular UI follows last year’s big TV revamp that put a brand new banner entrance and heart on the homescreen recommending one thing to observe.
With the TV revamp, former chief product officer Eunice Kim stated it was designed to “give us a extra versatile canvas, now and sooner or later,” and Peters says the brand new cellular UI will equally function a basis for what’s to come back. After it rolls out, “it turns into a platform for us to proceed to iterate, check, evolve, and enhance our providing.”
Peters shared the small print concerning the new UI when requested a query about why vertical video isn’t a better precedence for Netflix. He highlighted how Netflix is already testing a vertical video feed in its cellular app that includes clips from reveals and flicks, and he says that “you’ll be able to think about” that Netflix may additionally function clips from issues like video podcasts, which have gotten increasingly important to the company, within the feed.