Roblox is launching a brand new sort of advert that, if watched, will give gamers issues like in-game forex and power-ups, according to an announcement from the corporate.
The total-screen video advertisements, referred to as “Rewarded Video advertisements,” will be as much as 30 seconds lengthy. The advertisements might be in the stores programmatically “through Google’s promoting options and direct shopping for (Direct IO) within the coming weeks,” Roblox says.
House owners of Roblox experiences should be not less than 18 to indicate advertisements, and solely public experiences are eligible, based on a page on its creator hub. Roblox says it solely reveals advertisements to gamers which are 13 and older.
The brand new advertisements are a part of an enlargement of Google’s “Immersive Advertisements” format. Google writes in a separate announcement right now that they’ll present up as “a billboard advert you see driving by way of a digital metropolis or an advert on the large display throughout a digital soccer recreation.” The corporate claims these advertisements “mix naturally into the sport surroundings.”
Roblox says it should begin promoting different advert codecs by way of Google’s platform within the coming months, together with billboards and whole rows on the Roblox residence web page.